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Company ProfilePhilosophyMeet the TeamLogo Philosophy and MediaFish MantraCertificationsAdvantage fishdealOur ClienteleCSR

fishdeal (A unit of Yeslife India Enterprises) was founded by Shravan Kokroo and Arvind Koul. Combining a lifelong passion for aquariums with their love for art, design, and architecture the team set out to create a new kind of custom fishdeal installation, and maintenance firm founded on the belief that the aquarium could be elevated to the same respected heights as other form of arts. To balance the specific needs of the precious life forms that make their work possible with an aesthetic sensitivity to form, function and space would become their life’s work. And to have the word aquascape became a fundamental term in the aquarium ownership conversation would become their obsession.


company-profile-fishesfishdealhas set new standards in the custom aquarium and aquarium design industry. Every fishdeal design is a custom, site-specific custom aquarium installation that reflects the clients’ imaginative choices. Our design team of interior and furniture specialists, architects, sculptors, biologists and visual artists can build and maintain marine and freshwater custom aquariums.





The fishdeal team has created residential, commercial, and artistic installations all over the country. Its diversity of client’s include The Golden Palms Hotel, Samavar, Shivani Estates, trendy residences, world-class offices, artists like Shamshad Hussain and Geeta Dass, Spiritual Gurus like Shri Virendra Qazi and corporations like Jubiliant (Dominos), mCarbon, Cypress Solutions, Ambassadors etc. The fishdeal distinction comes from its faith in utilizing the wealth of materials, aesthetic expressions, and artistic talents that exist throughout the world.


From the beginning fishdeal focused on freshwater aquarium as opposed to the existing standard in the aquarium service industry of saltwater aquariums. The team believed firmly in the ability of the freshwater aquarium to transcend the somewhat fixed aesthetic of the saltwater aquarium with the wider array of decorative element and overall opportunity a properly envisioned and composed freshwater aquarium offers. Different species of driftwood, stones, and substrates could be combined to create many different looks, while also being warmer, more natural, and more tunable to various interior styles. Add to it the ultimate simplicity of a freshwater system (filtration, lighting etc).Compared to saltwater system and it becomes a choice that for the majority of clients is an obvious one once exposed to the possibilities.for philosophy in about us

But it was certainly not to say that Shravan and his team did not also possess a great appreciation for a thoughtfully composed saltwater aquarium as well. As evidenced by many exceptional past and present marine aquarium works in their portfolio, it is a style at which fishdeal excels and embraced with full commitment and passion. The sophistication and unrivaled effect a live coral reef or ornamental marine fish system has on a space cannot be underestimated. And with the rapid advancement of both new technologies and aquaculture (captive breeding) of more and more marine life, the dream of a truly efficient, sustainable, conscientious, marine aquarium is closer everyday.

From Shravan and the entire team at fishdeal, we look forward to opportunities to bring to your space the unique underwater fusion of nature and design that is a custom aquarium installation by fishdeal. We invite you to experience our online portfolio video library and to join us on our facebook pages for all of our latest news, project updates, and new photo
and video additions.



A successful team

beats with one heart

Say hello to the fishdeal team. A team that has come from all over India to
gather here in Delhi and change the world of productivity.

revolutionWe are a diverse bunch here at fishdeal, but some things we all share: an enthusiasm for good customer service together with big ambitions for our company and a work ethic that’s matched only by our appetite for fun.
You can rest assured that behind every phone call, aquarium product, and live species we deliver, there is a team of aquatic specialists and experts whose first concern is the good health of your aquarium and the life within it. Offering helpful information on animal care is — and always will be — a priority for our team. To help provide the best advice for your pet or hobby, our family includes a full range of veterinarians, pharmacists, aquatic specialists, and technical support agents.
So we are delighted to introduce you to just a few of the people who have made us what we are today. Look down and you can select a team member based on which department they work in, or just scroll through the carousel below to see who you’d like to find out more about.

Prince Koul
Chief Strategist

Shravan Kokroo
Aquaria Evangelist

Gaurav Dabral
Solution Architect

Vijanti Misri
Senior Aquatic Specialist
Jyoti Koul

Amit Gangal
Lead Architect

The square symbol is an anchor to the Hindu way of thought. Here we see squares representing the natural (structured) order of the universe. We can branch off from there by observing the four-sided structures that surround us in our environment. Like: The Four Sides of the Square Symbolize

The four cosmic elements (Sun, Moon, Planets, Stars).
The four common phases of human life (Birth, Child, Adult, Death).
The four major season (Winter, Spring, Summer, Autumn).
The four cardinal directions (North, South, East, West).
The four prime elements (Fire, Earth, Air, Water).

In the Chinese way of thought, the square is a symbol for earth with the circle representing the shape of the heavens. This lends further weight to the earthy, grounded nature of the square symbol meaning. Indeed, our ancestors transitioned from nomadic life by exchanging tents and teepees (circular) for solid square-based structures. All of these aspects combined (perhaps as a meditative tool, contemplating the square) invite us to do precisely what the square implies: Structural Symbolism of the Square Implies

  • Implement a plan,
  • Build on that plan and
  • Manifest ideas into our reality.

Colour Black: Positive traits include protection and comfort, strong, contained, formal, sophisticated, seductive, mysterious, endings & beginnings. The Color Black Represents Mystery: Black is the unknown. It is secretive, keeping a lot buried inside, unwilling to show its real feelings. Power and Control: Black is power and control of the self and others. It creates fear and intimidation. Effects of the Color Black Formal, dignified and sophisticated: As in the little black dress and the formal dinner suit. Aloof: Black sets itself aside from others with its heavy and intense energy. It keeps others at arm’s length.


We are inspired at fishdeal to deliver atleast one aquascape or aquarium in every household in India. This inspiration and motivation has come to us from the ancient Indian scriptures like Vedas wherein it is mentioned that looking after GauMata (Holy cows) outside the home and looking after fish inside the home bring immense luck.  We have practically seen that people who install aquariums in their homes/offices (but of excellent quality like those supplied by us) gain both luck and joy forever.

It is indeed a blessing, nerve soothing experience and a lovely feeling to admire and adore the beautiful fish and their movements in the clear waters of one’s aquarium at home or office. People who have aquariums in their homes/offices often say that they feel blessed to have invested in joy and beauty.

By interweaving the timeless spiritual truths with the attitude of respect for nature & its elements, the Vedic texts present a culture for right living. The culture of ecology which was one’s part of the Indian heritage is very quickly fading away. Reviving this culture is the progressive and sustainable way to tackle the menace of pollution at all spheres of life.

                            shola1                   fishmantra4                    shola2

Yeslife makes this mantra pragmatic by providing complete delivery and aftersales care of the high quality and beautiful aquaria supplied by them.

ocean project-logoThe Ocean Project, a nonprofit organization that advances ocean conservation in partnership with zoos, aquariums, museums (ZAMs), and other informal science and education centers around the United States and 75 other countries. The Ocean Project is conducting the largest social attitudinal research initiative ever undertaken on behalf of the environment, and this research and related information and resources provide ZAMs and the broader conservation community with strategic information and insights to aid them in becoming stronger advocates for the environment and conservation action.

fishdeal is proud to be associated as a partner in The Ocean Project’s growing global network! Together, we can create a more sustainable and actively engaged society and a healthier world ocean.As partners we are committed to working together for a better future for our blue planet.


fishdeal aquaria and water pools are organic installations of water, light, space, and life. fishdeal specializes in original, site-specific custom aquariums and installations that reflect the clients’ imaginative choices. Other special projects include experimental water features, acrylic furniture, and other glass and acrylic fabrications.

As a renowned aquaria evangelist, Shravan Kokroo lead an organization whose first concern is for health of your aquatic life. Our aquatic team takes extraordinary measures to ensure that all aquatic life receives the best possible care until they arrive safely to your home:

  • Arrive Alive, Stay Alive, Risk-Free Guarantee! We back up our commitment to excellent customer service and healthy aquatic life by providing you with a 14-day guarantee.
  • Simply put, our Signature Shipping is the best in the industry. Because our first concern is for the health of the aquatic life we offer, we have developed the safest, most stress-free shipping system in the industry.
  • Only the most experienced and responsible suppliers in the industry get to work with us – those who share our commitment to the preservation of our oceans and the life within them. To protect our natural resources, we only support companies investing in aquacultured and tankraised species.
  • Our Aquatic Specialists help educate aquarium owners – whether novice, hobbyist or a seasoned enthusiast – on the proper care of the aquarium’s inhabitants as well as how to provide the best possible aquarium habitat.
  • Our veterinarian-inspected and approved holding facilities use state-of-the-art equipment and technology to maintain precise water conditions and maintain all aquatic life in optimum health.
  • The quality and health of our aquatic life is second to none. Each specimen is visually inspected by an experienced aquatic expert before it is selected for your aquarium. While in our care, every fish is offered the proper foods to meet its specific nutritional requirements.
  • Our detailed Acclimation Guide, included with every order, will take you step-by-step through the process of adjusting your new aquatic life to their new home.
client1 client2 client3 client4 client5
client6 client7 client8 client9 client10
client13 client14 client15 client11 client12
client16 villa

At fishdeal, sustainability is seen as a state of being in balance between Corporate Economic Responsibility (CER) and Corporate Social Responsibility (CSR).

The guiding principle of fishdeal’s Corporate Social Responsibility programs is “Impact through Empowerment,” where empowerment is a process of strengthening the future today, so that risks are minimized, value created and certainty is experienced. We strive to ensure that the communities engaged through our CSR initiatives also experience certainty in their lives.

The core areas for the CSR programs are education, health and environment. Similarly, attention to the cause of health acknowledges that health is a vital precondition for promoting social good. Concern for the environment is in line with our belief that this global cause demands our attention to ensure a sustainable and productive planet. These themes are established centrally for adoption or adaptation across all geographies.
For the same fishdeal has partnered with Love Care Foundation to be its CSR wing.

Our Approach: Love Care Foundation has chosen the following channel to drive its CSR initiatives.
• Developing innovative solutions to address large-scale societal problems.
• Participating in community development programs
• Adult and Women’s Literacy Program
• Child Development Program
• Partnering with select non-government and civil society organizations and other government bodies.
• Supporting large-scale causes such as disaster relief or any other cause.

Services & Solutions



fishdeal designs custom installations for both private and commercial owners. View our recent work in the case studies section. Our aquatic installation design process includes consultation, livestock review and design management.


Aquarium Maintenance & Services

fishdeal’s Maintenance and Care Division currently maintains private and commercial aquariums throughout the country. We provide managed care for all aquariums 24 hours per day, 7 days per week. 


Consulting & Project Management

fishdeal’s consulting and project management products range from basic conceptual design, scale model construction, financial planning, and contractor integration.


Media & Events

fishdeal designs and fabricates glass and acrylic forms, aquariums, and enclosures for media events, commercials, fashion, and film. fishdeal has created specialty installations for a wide range of events. Our thorough design and development process can cater to any aquatic design need.


Special Projects

In collaboration with other designers and contractors, fishdeal can design and fabricate a diversity of unique products. Previous projects include reflecting pools, waterfalls, Lucite furniture including bath tubs and tables, clear-bottom swimming pools, and marine sculpture. 


Aquascape Training

One of the best ways to ensure yourself a successful tank is to get trained. The initial preparation of (and later the maintenance of) the tank is a hobbyist’s gateway to creating a strong foundation for his/her aquarium.


fishdeal specializes in creating beautiful and unique aquascape displays in both freshwater and saltwater. Our aquariums are unmatched by anyone in the industry as we go above and beyond in our aquascaping to ensure that your aquarium will be everything you dreamed it would be!

Below is a gallery of our more popular aquarium packages. We have listed entry level products that still include quality products but are a good choice for those who may be on a tighter budget. For every size package we also offer the same systems but with a higher end wooden cabinet and matching canopy with a wide variety of stain choices.These furniture quality cabinets really enhance the overall look of the aquarium and also come available with locks for placement in offices or institutions.     Read More

Hardscape Hardscape Decorative Freshwater Decorative Freshwater Live Planted Live Planted Reef Reef Decorative Saltwater Decorative Saltwater
Pre Fabricated Aquariums

Pre Fabricated Aquariums

Fish Bowls Fish Bowls Vivariums Vivariums Ponds Ponds

Fish & Inverts


Freshwater Fish

Trust fishdeal for the highest quality, healthiest freshwater tropical fish species in the industry for freshwater fish tanks, aquariums and more. We have got a great selection of angels, plecos, cichlids, livebearers, tetras, and much more!

freshwater inverts

Freshwater Inverts

Invertebrates, which represent more than 95% of the known species on Earth, are animals without backbones. Diverse, interesting, colorful, and unusual, invertebrates make great additions to your home aquarium.


Marinewater Fish

No one offers a better selection of healthy marine fish for the saltwater aquarium than fishdeal. From angels, to clownfish, gobies, tangs, wrasse and more… The finest specimens in the world are just a click away. PLUS! Every fish we sell comes with our risk-free 14-Day Arrive Alive, Stay Alive Guarantee.

marine inverts

Marinewater Inverts

Invertebrates, which represent more than 95% of the known species on Earth, are animals without backbones. Diverse, interesting, colorful, and unusual, marine invertebrates make great additions to your home saltwater aquarium.


Brackish Fish

Brackish fish originate from areas in which freshwater meets saltwater. Fish that live in these areas are able to tolerate a wide range of salinities. Brackish fish do best in water with a salinity of 1.015, or 1/4 cup marine salt per gallon, and a pH of 7.5 to 8.4.


fishdeal specialises in pond plants and aquarium plants for the beginner to expert aquarist. We have many years experience in the aquatic industry so are able to offer the best quality pond plants and aquarium plants with the best pre and after sales service.
We not only stock a large variety of pond and aquarium plants but also stock aquarium products such as plant foods, aquarium and pond test kits, aquarium and pond cleaning accessories and other useful products. Our extensive stock extends to CO2 systems for aquariums and selected books specializing in the subjects of aquarium plants and pond plants.

Our motto: If we wouldn’t like to receive it, we won’t send it.


Freshwater Aquarium Plants

Improve the water quality of your freshwater tank while enhancing the natural beauty of your aquarium and providing shelter and security for your fish. All freshwater aquarium plants are individually labeled with color identification photos and care information to guarantee the freshest and most vigorous plants.


Marine Plants (Algea)

Improve the water quality of your marine tank while adding natural biodiversity (such as marine plants) to your underwater environment. In addition to helping clarify your water by absorbing nitrates, carbon dioxide and some metals, algae also serves as a food source for many marine species!


Pond Plants

Live pond plants enhance the beauty of your pond or water garden while oxygenating water and removing naturally occurring organics. Our pond plants are grown in individual pots and have established root systems.

Aquarium Supplies



To create a stunning aquarium and keep it looking good, you need the right equipment. Whether your aquarium comes complete with everything you need, or you are buying parts individually, it is important to have a basic understanding of what the different items of equipment do.


Tank Health

New filters lack any bacteria, and are incapable of removing ammonia from the water. If you add too many fish at this stage, the water will quickly become polluted and poison them. This can be avoided by using medicine and conditioners each time you introduce fish. 



To create a visually pleasing effect, it is important to light the aquarium properly. Correct lighting is also essential for live plants, which need it to photosynthesise and grow. Plants need light from the orange-red and violet-blue parts of the spectrum, so it must be strong in these areas.



Spice up your tank with some aquarium decorations! A great way to give your aquarium some personality while providing your fishes with the shelter they need to feel safe, these fish tank decorations are non-toxic and reduce fish stress – you can’t lose! We have all the classic décor and some eye-catching new approaches like drfitwood.



Good nutrition is a must for healthy aquarium inhabitants and a healthy ecosystem. Poor nutrition affects the fish’s immune system, making them more susceptible to disease. Choose from our huge selection of quality aquarium fish foods (flake, freeze-dried) to ensure proper nutrition.  



Once your aquarium is set up, many useful tools and products are really useful for simplifying maintenance. It allows you to clean the tank and maintains and equilibrium. This is beneficial, as it keeps the aquarium clean, healthy, and looking great. By using the right products, the potential damage can be minimized.




There is great satisfaction in knowing you have done your job well and served your clients’ interests. It gives us particular satisfaction when our clients take the time to acknowledge their satisfaction by providing fishdeal with their testimonials.



Think you know the type of person who works in a pet industry? You might be surprised. We have stories. We are passionate about things. We are real people. We are also proud of what we do and how we do it. Why? Because our knowledge and efforts plays a big role in the right mix.


Case Studies

Read fishdeal case studies to know more about the solutions and designs offered by us for various industries and residential setups. Our Case Studies offer concise evaluations of the latest innovative strategies to help you easily understand exactly what makes our installations successful.


Press Kit

The fishdeal Company Press Kit is designed to help journalists research our company for background information or follow-up stories. For a full collection of hi-resolution assets, including company videos, photos and documents, please download our kit.



Want to stay up to date on the latest happenings at fishdeal? Our corporate e-Newsletter is tailored to meet the needs of business customers and individuals who want fast and genuine updates about the industry.



A running account of what happens when love for crosses the line from a hobby into a twisted obsession. Our blogs are about you and also from you. Topics you care about, tips you can use, ideas worth sharing.


Custom aquarium design, installation and service in India. Inquiries for fishdeal consulting services or national/international installations welcomed.


Registered Office:
Yeslife India Enterprises
Unit No. 506
Mavilla, Mayur Vihar – 1,
Delhi 110091
Branch Office:
Yeslife India Enterprises
Unit No. 31, Lower Ground Floor
Ansal Fortune Arcade, Sector – 18,
Noida, UP 201301


Mobile No.:

+91 9911942459, +91 9868370355



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