fishdeal (A unit of Yeslife India Enterprises) was founded by Shravan Kokroo and Arvind Koul. Combining a lifelong passion for aquariums with their love for art, design, and architecture the team set out to create a new kind of custom fishdeal installation, and maintenance firm founded on the belief that the aquarium could be elevated to the same respected heights as other form of arts. To balance the specific needs of the precious life forms that make their work possible with an aesthetic sensitivity to form, function and space would become their life’s work. And to have the word aquascape became a fundamental term in the aquarium ownership conversation would become their obsession.
has set new standards in the custom aquarium and aquarium design industry. Every fishdeal design is a custom, site-specific custom aquarium installation that reflects the clients’ imaginative choices. Our design team of interior and furniture specialists, architects, sculptors, biologists and visual artists can build and maintain marine and freshwater custom aquariums.
The fishdeal team has created residential, commercial, and artistic installations all over the country. Its diversity of client’s include The Golden Palms Hotel, Samavar, Shivani Estates, trendy residences, world-class offices, artists like Shamshad Hussain and Geeta Dass, Spiritual Gurus like Shri Virendra Qazi and corporations like Jubiliant (Dominos), mCarbon, Cypress Solutions, Ambassadors etc. The fishdeal distinction comes from its faith in utilizing the wealth of materials, aesthetic expressions, and artistic talents that exist throughout the world.
From the beginning fishdeal focused on freshwater aquarium as opposed to the existing standard in the aquarium service industry of saltwater aquariums. The team believed firmly in the ability of the freshwater aquarium to transcend the somewhat fixed aesthetic of the saltwater aquarium with the wider array of decorative element and overall opportunity a properly envisioned and composed freshwater aquarium offers. Different species of driftwood, stones, and substrates could be combined to create many different looks, while also being warmer, more natural, and more tunable to various interior styles. Add to it the ultimate simplicity of a freshwater system (filtration, lighting etc).Compared to saltwater system and it becomes a choice that for the majority of clients is an obvious one once exposed to the possibilities.
But it was certainly not to say that Shravan and his team did not also possess a great appreciation for a thoughtfully composed saltwater aquarium as well. As evidenced by many exceptional past and present marine aquarium works in their portfolio, it is a style at which fishdeal excels and embraced with full commitment and passion. The sophistication and unrivaled effect a live coral reef or ornamental marine fish system has on a space cannot be underestimated. And with the rapid advancement of both new technologies and aquaculture (captive breeding) of more and more marine life, the dream of a truly efficient, sustainable, conscientious, marine aquarium is closer everyday.
From Shravan and the entire team at fishdeal, we look forward to opportunities to bring to your space the unique underwater fusion of nature and design that is a custom aquarium installation by fishdeal. We invite you to experience our online portfolio video library and to join us on our facebook pages for all of our latest news, project updates, and new photo
and video additions.
A successful team
beats with one heart
Say hello to the fishdeal team. A team that has come from all over India to
gather here in Delhi and change the world of productivity.
We are a diverse bunch here at fishdeal, but some things we all share: an enthusiasm for good customer service together with big ambitions for our company and a work ethic that’s matched only by our appetite for fun.
You can rest assured that behind every phone call, aquarium product, and live species we deliver, there is a team of aquatic specialists and experts whose first concern is the good health of your aquarium and the life within it. Offering helpful information on animal care is — and always will be — a priority for our team. To help provide the best advice for your pet or hobby, our family includes a full range of veterinarians, pharmacists, aquatic specialists, and technical support agents.
So we are delighted to introduce you to just a few of the people who have made us what we are today. Look down and you can select a team member based on which department they work in, or just scroll through the carousel below to see who you’d like to find out more about.
Senior Aquatic Specialist
The square symbol is an anchor to the Hindu way of thought. Here we see squares representing the natural (structured) order of the universe. We can branch off from there by observing the four-sided structures that surround us in our environment. Like: The Four Sides of the Square Symbolize
The four cosmic elements (Sun, Moon, Planets, Stars).
The four common phases of human life (Birth, Child, Adult, Death).
The four major season (Winter, Spring, Summer, Autumn).
The four cardinal directions (North, South, East, West).
The four prime elements (Fire, Earth, Air, Water).
In the Chinese way of thought, the square is a symbol for earth with the circle representing the shape of the heavens. This lends further weight to the earthy, grounded nature of the square symbol meaning. Indeed, our ancestors transitioned from nomadic life by exchanging tents and teepees (circular) for solid square-based structures. All of these aspects combined (perhaps as a meditative tool, contemplating the square) invite us to do precisely what the square implies: Structural Symbolism of the Square Implies
- Implement a plan,
- Build on that plan and
- Manifest ideas into our reality.
Colour Black: Positive traits include protection and comfort, strong, contained, formal, sophisticated, seductive, mysterious, endings & beginnings. The Color Black Represents Mystery: Black is the unknown. It is secretive, keeping a lot buried inside, unwilling to show its real feelings. Power and Control: Black is power and control of the self and others. It creates fear and intimidation. Effects of the Color Black Formal, dignified and sophisticated: As in the little black dress and the formal dinner suit. Aloof: Black sets itself aside from others with its heavy and intense energy. It keeps others at arm’s length.
We are inspired at fishdeal to deliver atleast one aquascape or aquarium in every household in India. This inspiration and motivation has come to us from the ancient Indian scriptures like Vedas wherein it is mentioned that looking after GauMata (Holy cows) outside the home and looking after fish inside the home bring immense luck. We have practically seen that people who install aquariums in their homes/offices (but of excellent quality like those supplied by us) gain both luck and joy forever.
It is indeed a blessing, nerve soothing experience and a lovely feeling to admire and adore the beautiful fish and their movements in the clear waters of one’s aquarium at home or office. People who have aquariums in their homes/offices often say that they feel blessed to have invested in joy and beauty.
By interweaving the timeless spiritual truths with the attitude of respect for nature & its elements, the Vedic texts present a culture for right living. The culture of ecology which was one’s part of the Indian heritage is very quickly fading away. Reviving this culture is the progressive and sustainable way to tackle the menace of pollution at all spheres of life.
Yeslife makes this mantra pragmatic by providing complete delivery and aftersales care of the high quality and beautiful aquaria supplied by them.
The Ocean Project, a nonprofit organization that advances ocean conservation in partnership with zoos, aquariums, museums (ZAMs), and other informal science and education centers around the United States and 75 other countries. The Ocean Project is conducting the largest social attitudinal research initiative ever undertaken on behalf of the environment, and this research and related information and resources provide ZAMs and the broader conservation community with strategic information and insights to aid them in becoming stronger advocates for the environment and conservation action.
fishdeal is proud to be associated as a partner in The Ocean Project’s growing global network! Together, we can create a more sustainable and actively engaged society and a healthier world ocean.As partners we are committed to working together for a better future for our blue planet.
fishdeal aquaria and water pools are organic installations of water, light, space, and life. fishdeal specializes in original, site-specific custom aquariums and installations that reflect the clients’ imaginative choices. Other special projects include experimental water features, acrylic furniture, and other glass and acrylic fabrications.
As a renowned aquaria evangelist, Shravan Kokroo lead an organization whose first concern is for health of your aquatic life. Our aquatic team takes extraordinary measures to ensure that all aquatic life receives the best possible care until they arrive safely to your home:
- Arrive Alive, Stay Alive, Risk-Free Guarantee! We back up our commitment to excellent customer service and healthy aquatic life by providing you with a 14-day guarantee.
- Simply put, our Signature Shipping is the best in the industry. Because our first concern is for the health of the aquatic life we offer, we have developed the safest, most stress-free shipping system in the industry.
- Only the most experienced and responsible suppliers in the industry get to work with us – those who share our commitment to the preservation of our oceans and the life within them. To protect our natural resources, we only support companies investing in aquacultured and tankraised species.
- Our Aquatic Specialists help educate aquarium owners – whether novice, hobbyist or a seasoned enthusiast – on the proper care of the aquarium’s inhabitants as well as how to provide the best possible aquarium habitat.
- Our veterinarian-inspected and approved holding facilities use state-of-the-art equipment and technology to maintain precise water conditions and maintain all aquatic life in optimum health.
- The quality and health of our aquatic life is second to none. Each specimen is visually inspected by an experienced aquatic expert before it is selected for your aquarium. While in our care, every fish is offered the proper foods to meet its specific nutritional requirements.
- Our detailed Acclimation Guide, included with every order, will take you step-by-step through the process of adjusting your new aquatic life to their new home.
At fishdeal, sustainability is seen as a state of being in balance between Corporate Economic Responsibility (CER) and Corporate Social Responsibility (CSR).
The guiding principle of fishdeal’s Corporate Social Responsibility programs is “Impact through Empowerment,” where empowerment is a process of strengthening the future today, so that risks are minimized, value created and certainty is experienced. We strive to ensure that the communities engaged through our CSR initiatives also experience certainty in their lives.
The core areas for the CSR programs are education, health and environment. Similarly, attention to the cause of health acknowledges that health is a vital precondition for promoting social good. Concern for the environment is in line with our belief that this global cause demands our attention to ensure a sustainable and productive planet. These themes are established centrally for adoption or adaptation across all geographies.
For the same fishdeal has partnered with Love Care Foundation to be its CSR wing.
Our Approach: Love Care Foundation has chosen the following channel to drive its CSR initiatives.
• Developing innovative solutions to address large-scale societal problems.
• Participating in community development programs
• Adult and Women’s Literacy Program
• Child Development Program
• Partnering with select non-government and civil society organizations and other government bodies.
• Supporting large-scale causes such as disaster relief or any other cause.